Gil Friend (born March 4, 1949 in Brooklyn, New York) is a business consultant, author, system ecologist, and strategist in sustainable business, clean technology, and communications. He is widely considered one of the founders of the sustainability movement, and was named by the International Society of Sustainability Professionals to their first Sustainability Hall of Fame,[1] acknowledging “those people that have contributed the most to the emerging field of sustainability” (along with Ray Anderson, Amory Lovins, Karl-Henrik Robert and Bob Willard).
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Friend holds an M.S. degree in Systems Ecology from Antioch University, has a black belt in Aikido, and is a seasoned practitioner of “The Natural Step” environmental management system.[2]
He is coauthor of "Biofuels Development and Soil Productivity" (1982); and has contributed chapters to several books, including "Worldchanging: A User’s Guide to the 21st Century", "Sustainable Enterprise Report", "Sustainable Enterprise Fieldbook", "Sustainable Food Systems", and "Stepping Stones".
From 1992 through 1998, he wrote a column for the Los Angeles Times Syndicate entitled The New Bottom Line, focusing on business and the environment.
In 2010, Friend authored the book, "The Truth About Green Business" (FT Press, providing a business handbook for sustainability strategy and implementation.
Friend also maintains a blog on these subjects, Strategic Sustainability and contributes to Worldchanging, GreenBiz and other blogs on sustainability and business issues.
Other publications (partial list):
In 1999, he founded Natural Logic Inc., a strategic advisory firm helping companies design, implement and measure profitable sustainability strategies. Friend currently holds the position of President and CEO.
He was a founding board member of the Sustainable Business Alliance, and currently serves on the boards of directors of Open Data Registry, Inc. and Ecological Building Network [3], and the advisory boards of CleanFish, WattBot, Green World Campaign and the Green Chamber of Commerce. He was a member of San Francisco Mayor Gavin Newsom’s Clean Tech Advisory Council, and was named one of the Bay Area’s “Top 25 movers and shakers in CleanTech” in 2009 and 2010.
Friend served in the California Governor’s Office, developing early sustainability policies and programs. He was a founding board member of Internet pioneer Institute for Global Communications, founder and Executive Director of Foundation for the Arts of Peace, and cofounder and codirector of the Institute for Local Self-Reliance, a leading urban ecology and economic development “think-and-do tank,” where he pioneered the current “green roof” trend more than 35 years ago.
In 2006, Tomorrow Magazine called him “One of the country’s leading environmental management consultants — a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.”